The demography of tourists needs to be correctly identified before to make or redesign of the tourism website. The primary thing is when a tourist is viewing your website for the basic information and if he doesn’t find any thing useful, he refuses to view the website anymore. Also thanks to the buzz marketing, in no time your website’s viewer would be reduced. Therefore in order to grow as well to survive, you need to give plenty of information in your website. It has been seen after demographic analysis that the tour may be of two important kinds. With family which is a luxury and relaxed tour and business tour. The people in business tour is not much bothered about the luxury and coziness as in the most case the office takes the charge to find a good stay and comfort. They do not complain even to the organizer of the trip much as business is important than the personal coziness. But for the family trip, people became very much choosy about the comfort and safety with timeliness.
A tourist website has its maximum visitor in his Home page. It has been seen that 70% of the traffic do not visit the next page if they do not find any informative and important for them in Home page. Therefore the designing of the Home page is very much important. The web developer needs to be more creative and careful while designing the Home page. There should be correct information regarding the place, the weather, the easy to reach convenience, the cuisine, the sight scenes etc. The information should be in bullet form and to the point. The price of the package or hotel fare etc. should be clearly mentioned. It is also advisable to give link to your contact, or phone number or booking page links etc. should be given near to the rates of the package or hotel room charge. Because the customer’s psychology is if he likes the rate then he may call and book or online book the package that time only.
Another important aspect of a tourism website is the photography. To get good result, it is advisable to work with a professional photographer. The photographs of the places of interest nearby should be present in your website. It becomes the tourist attraction and could be the cause of increasing traffic to your site.